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Traditional and digital marketing

Understanding potential target markets

A market is a group of customers who have purchasing power and unsatisfied needs.

A market must comprise of the following 

  1. A market must have buying units or customers, they may be individual or business entities. 
  2. Customers must have purchasing power, people that lack money or credit are not viable because no transactions can occur. 
  3. The market must contain buying units with unsatisfied needs , customers will not buy unless they are motivated to do so.

The importance of content marketing

Seo Content marketing strategy 

 

Great content is an important asset. It can create positive experiences for your potential customers and compel them to come back for more. It’s your ticket to capturing your audience’s attention and continually reinforcing a positive brand impression.

 

 

  • You’ll have better traction on social media. 

It’s one thing to increase your social media following, but something else entirely to keep up with the changing tastes. Sometimes, even if you have a considerable following, you might not be able to make it work. If this sounds like you, it’s time to use content marketing to your advantage. Quality content can help your business gain traction on social media.

 

  • You Build your audiences trust

Create content that helps build a relationship with your audience. Answer their questions and interact with your customers. When you create value and produce high quality without expecting anything in return, your audience is more likely to trust your advice and recommendations.

 

  • Quality content can build brand awareness

This content strategy is more than just ranking your blog article on page one. It increases your brand’s visibility and makes your content visible to customers looking for your product. However, in order to execute this strategy, you must write about topics that interest your customer base. This will make them associate your great content with your brand.
 
 
Contact us on info@digigrand.cloud for help creating content for your product or service. TAP HERE for more info on my services. 
 
 
content marketing strategy

Why User Experience is vital to Digital Marketing Success

UX

Today’s consumers are smart, savvy, and time-starved, and they want their needs delivered instantly.

\Whether at a desk, on a bus or in a bank line, people like to access the internet for various reasons; whether to shop, book flights, check-in with friends, or search for information. These various online functions all have one thing in common: the quality of an individual’s online experience makes a huge impact.

An important part of that experience is the ease with which a consumer can find, access, review or buy products and services. For businesses wanting to attract and convert that interest into revenue, user experience (UX) is crucial to their success and, in many cases, survival.

User Experience is More Than Just Usability

While many marketers shrug off user experience as an industry buzzword, this is not the case. In fact, the most successful marketers in the industry will tell you that user experience is the key to facilitating conversions and helping you to become that glistening needle in a giant (and vastly oversubscribed) digital haystack.

 Edward Tufte, “Confusion and clutter are the failure of design, not the attributes of information.” This rings true to UX as a whole, and when you’re trying to stand out from the crowd online, one of the best ways to do so is by being clear, concise, and accessible to your target audience. No compromises.

While usability is an essential component of the user experience, it is only one piece of the overall pie as it focuses on things at the surface level. At the same time, UX digs deeper into whether an individual page or piece of content will satisfy the specific needs. As an entity, user experience determines how a brand speaks to its customers and delivers the message it is trying to convey effectively.

Content is Vital to User Experience

One of the best ways to convey a message to your audience is by publishing content engaging while offering direct value. According to Quick Sprout, 82% of people enjoy reading relevant content from company blogs.

Well-crafted digital copy that is optimized for search engines is a key ingredient to a good user experience. Not only will this help your web page to rank well for relevant search terms on Google, but SEO- friendly copy will also give the consumer an informative answer to a question or query in an instant. This approach will ultimately result in conversions rather than website abandonment.

While it may seem obvious for online businesses to provide search optimized, engaging and consumer-focused content, it is often overlooked —don’t make the same mistake.

Where UX Fits into the Five Tiers of Content Marketing

A successful content strategy that yields incredible results is always best planned from the ground up. There are five levels to a successful content marketing model, which are:

1. SEO: This is essential because if your site isn’t optimized for search engines, your target customers will never find you in the first place.

2. User experience: This is where UX fits into the mix. By now, you are most likely aware of its importance, but let’s put it into perspective. According to a pivotal 2015 study by Adobe, when given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. And, that’s just one piece of the overall UX puzzle.

3. Content strategy: The blueprint of your commercial direction as once your site is SEO optimized and your UX is tip top, you can use metrics such as visitor numbers and bounce rate to craft your content to meet the needs of your target audience and start achieving the results you desire.

4. Content creation: With a strategy in place, it’s time to start the fun part—creating content. So, refresh existing content, create new blog articles, and make sure each piece is formatted for digital consumption.

5. Content distribution: Once you have created the best dynamic content, it’s time to start getting it noticed. Share it with the right people using your various social channels and any other glistening connections you may have.

A user experience is the second step in a robust content strategy, the method must do it right. Otherwise, the whole strategy will come toppling down before it’s even taken off.

The Rise of Visual Search

Once a dim star on the horizon, visual search is becoming an integral part of the user experience. For example, augmented reality-style app Blippar is taking user experience to a whole new level with its intuitive brand interaction style. It plans to get people to use it for visual search, rather than searching through Google seems a likely target.

According to Clark Boyd, who has recorded a webinar with DMI on visual search, 62% of Millennials are looking for visual search over any other eCommerce technology, and 34% of Google searches already return image results. Marketers need to catch up to the capabilities of the technology and the latest needs of consumers. The fact is that humans are intuitive creatures, and it seems that visual search will cater to our ever-growing need for instant gratification in a world that gets busier by the day.

UX is not an optional luxury for competitive businesses. To give user experience the attention it deserves, time, money, and resources must be invested, which also means acquiring the skills required to ensure success.

Why is social media marketing important?

Anyone will tell you that a multi tonged approach is best for capturing the attention of the consumer. With such a wealth of content at our fingertips, it takes a lot to stand out and truly connect with the consumer.

Social media can help; it offers boundless methods to connect with the consumer. 

How to build a social marketing plan 

Set some goals 

There is no one size fits all every brand will need a personalised strategy for their brand. You need to look at competitors to get an idea for the type of content you want on your website.

Take a look at your vanity metrics such as shares likes etc. will give you a good understanding if you are hitting the right mark. 

Understand your audience 

It is essential to understand if your customers are emotionally motivated, e.g. are part of the 15-24 bracket or are trying to attract the older audience. 

What platforms do they prefer to engage in doing a quick cell demographic test will not tell you what you need to know. A more in-depth analysis is required most of the time.  

Optimise your content 

Take an audit of your current social media standing and create a list of ways to optimise your offerings. Start by looking at two key aspects: what has proved effective with your customer base and how can you continue it and what hasn’t succeeded and solutions as to how you can rectify this.

Build a social media calendar

Social media is a greedy beast, especially if you’re managing multiple accounts across several platforms.

 A calendar will allow you to keep track of what content should be uploaded when it helps you manage all the moving parts of your content including the split of content types: how many posts a week will make my audience laugh? 

How many posts will directly promote my product or service? How many seats will attempt to drive followers to my website?

Adapt your strategy

Whether it’s with your customer or the global context, change is something you can count. As such, your social media strategy should never stay stagnant. Make a date to complete audits of your social media performance metrics at regular intervals to tweak your efforts according to your findings. 

Find that sweet spot between allowing your current strategy enough time to succeed and knowing when to try something new.

Keep it visual

In the realm of social media marketing, visual content is king. 

With consumers scrolling through hundreds of ads, posts, and notifications at any given moment, it takes a bold, visual content strategy to set your brand apart from the rest so spend some time establishing how you want your brand’s mission and values to be communicated visually. 

Continuity is an essential element when considering your social media feed visuals. Use software to your advantage here; when browsing image galleries, create boards of saved images to see how certain embodiments work together before deciding to post them to your social feeds.

Collect powerful and consistent imagery

Stunning imagery is the foundation of successful visual content.

 A powerful image can grab users’ attention and direct them in particular ways. When using imagery, it’s essential to keep it on a theme and tailored to your brand. Does your brand post inspirational, scenic shots of mountaintops and serene landscapes? Or do they focus on emotive images of consumers and people? Whatever your image preference, make sure it’s always consistent.

Get your content out there.

Arguably the most crucial part of a successful social media campaign is merely putting your content out into the world. At any given moment, countless other brands are pumping out content to users, so to keep up with the clamour, you need to be doing the same.

Try not to commit to an overly ambitious posting schedule if you don’t think you will keep up with it. Just be sure to keep your posting consistent, regular, and engaging.

Best SEO tools for optimal website performance

  • Google search console

One of the best free ways to check how you perform on SERPs once you register the website with google the website will provide you with a unique code.The only downside is that you don’t control how your website features on the search engine.

  • KW Finder

it is best used to find long name keywords that do not offer a high level of competition it is one of the best-paid SEO tools on the market. You can also use the rank tracker tool to determine how well you are doing when it comes to organic rankings.

  • SEMrush

It will give you suggestions on how to rank higher with your website. I like it because of its domain vs domain feature the feature will grant you access to your website’s traffic, etc.

  • Ubersuggest

It is merely a keyword tool it will also identify well with the SERPs that have been ranked highly on other websites. It will allow you to identify short and long-tail key-phrases thus giving you the best options to for example includes seasonal trends etc.

  • Spyfu

it is seen as a ‘ freemium tool it has an excellent user interface which makes it easy to use for people who are new to search engine optimisation.one of the reasons why I like to use this tool is the elegant features such as the keyword search function and the advertising history tab.

‘ Conclusion ‘

The best thing about most of the SEO tools above is that they are free and for the paid ones they have a free trial, after which you can make up mind about the tool.

Start an effective marketing strategy for your small business in South Africa

  1. Its a good idea to invest in search engine optimization

Once your marketing strategy has been established , seo is definitely a weapon that you need to have in your arsenal.

These days having a great website is the first step in terms of developing an online presence.  But effective SEO is the difference between a site that receives quality leads and conversions and one that is rather cosmetic.

2. Network

You can network with those like-minded individuals in your industry or even with other upcoming entrepreneurs.

3. Knowing your target audience
A vital component of creating any effective marketing strategy is knowing your target market. 

Get to know more relevant insight by employing to investigate the habits and interests of your customers.  This will allow you to create campaigns that more accurately meets their need.

4. Make use of social media

Social media is much more than a networking tool.  These are amazing resources that are affordable channels to market your products, services and connect directly with your customers. 

Making use of social media management applications such as SocialFlow or Sprout Social can save you time and make you more productive. There are other free options such as Facebook and Instagram analytics.

Building Customer Relationships

Hardly anyone reiterates the importance of customer relationship maintenance , so I thought I would write a little about it

There are a few benefits of Customer relationship management to a firm

  1. It costs much more to acquire a new customer than to hold onto an old customer
  2. Long time customers may trust you.
  3. Happy customers may refer their friends.
  4. It costs less to process orders for established customers ,because they are already in the system and they know how it works.
  5. Current customers will buy a product or service without the discounts.

Customer satisfaction

  1. Personal attention

It is seen as the gold standard against , the quality of the customer service is judged. If your company. If your firm has a swift response rate they will be seen as more reliable and will build loyal customers.

There are some signposts when it comes to spectacular customer service such as

  1. Doing business on a first name business
  2. Keeping in touch
  3. Finding ways to help
  4. Addressing the problems promptly
  5. Customizing your service to customer preferences

How the Digital Era is changing Business

The digital era has been called the ‘ third industrial revolution ‘ by many experts in the business and technology sector. 

Current impacts on business include the use of mobile phones and changes from site to cloud computing are examples of how business owners in especially ‘ baby boomer’s’ need to adapt. 

The virtual marketplace 

The digital revolution has started a virtual marketplace, For example, more and more business owners have started to give their employees the option to work remotely.

Virtualization has also created a global market place, which has seen an upswing in foreign direct investment.

Digitization of Brands

In today’s virtual marketplace, branding across multiple channels and especially on social media has become crucial to marketing. In recent years, social media has established a new branding paradigm where two-way consumer interaction with brands has displaced older one-way marketing.

This will make brands more susceptible to social media meltdowns when customers share bad reviews.